Briefing No. 02 — From Pets to Profits
An Independent BriefingBriefing No. 02 · September 2026 · 9 min

From Pets to Profits

The money and the law of veterinary medicine — from two people who do this for a living.
The Podcast · Episode 01

Deal or No Deal

▶ Listen to the episode · Coming soon

Briefing No. 02 — Deal or No Deal

There's a story every independent practice owner tells themselves: that the corporates have so much money you can't possibly compete for a good associate. We spent an hour testing that story against ten years of contracts. It turns out the gap is far smaller than the fear — and the few places where corporates really do win aren't the ones owners are worried about.

The bonus cooled. The clawback broke.
The offer is closer than you think.
JC
The Finance ReadJoseph CouryCFO, Urban Animal
No. 01

The signing bonus came back to earth

The number that scared every independent owner during COVID has quietly returned to something ordinary.

Comp Signal

New graduates receiving a signing bonus

Share of new grads, and the median amount

66%
Pre-COVID
~$11K median
81%
Peak COVID
~$20K+ median
61%
Today
$10–20K median

The median bonus doubled during the boom — then gave it all back.

Tyler's read of the data matches what he sees crossing his desk: the spike was real, and the thaw is real. Three things drove it down.

  • Corporates are buying fewer clinics. Less acquisition means less need to lock down the doctors who come with them.
  • There's less money in the private-equity space to fund headline bonuses at 2021 scale.
  • The legal ground shifted. A big part of why corporates paid those bonuses was to get their fingers on associates so they couldn't easily quit. States have made that harder and harder to enforce.
Joseph's Read

If you've been benchmarking your offer against a 2021 signing bonus, you're negotiating against a number that no longer exists. Re-price against today.

No. 02

The clawback quietly broke

The Legal Read · Tyler

Three or four years ago, every signing bonus came with teeth. Most of those teeth have fallen out.

  • The old structure. Twenty thousand dollars, with a staggered refundability schedule — make it a year and half becomes non-refundable, make it two and the rest does.
  • Increasingly unenforceable in most states, and groups have moved away from it.
  • The money migrated. Dollars have shifted out of signing bonuses and into relocation bonuses — largely a tax-driven move.
  • And the enforcement was always theatre. Corporate groups share one thing in common: they do not want to sue veterinarians. They do not want litigation, and they don't want it circulating in the community.

They present the longest contracts and are the least likely to ever do anything about them.

Tyler Jones · The Legal Read

That's not a licence to breach your agreement. It is worth knowing when someone waves a repayment schedule at you as though it were self-executing.

The Takeaway

The handcuffs in corporate recruiting were never really the non-compete. They were the money you'd owe back — and that grip is loosening.

No. 03

ProSal won, and the ghost nobody sees

Twenty years ago a salaried veterinarian was an oddity. Today, straight production is the oddity.

75%

of doctors are now on ProSal of some kind — a base salary set against a percentage of production, where you're paid whichever is greater, never both. A generation ago it was 20–22% of production, full stop, corporate and private alike.

  • Base salaries in urban markets have risen — but not considerably, and not enough to outpace inflation.
  • The base is usually very attainable. For most doctors the production side should vastly exceed it — so in practice the base functions as a draw you out-earn, not as a salary you collect. It's a floor, not a target.
  • Negative accrual is largely a ghost. Everybody asks about it; Tyler rarely sees it anymore. The younger owners writing these agreements grew up on ProSal and don't feel the need for it.
Deal Signal

The million-dollar producer

Illustrative — coastal market, experienced associate

Guaranteed base / the floor~$180,000
~$180,000
20–22% of production / on $1M produced$200,000–$220,000
$200,000–$220,000
Base salaryProduction compensation

You are paid the greater of the two — not both. Here production wins, so the base is never actually paid out. The salary rarely comes close to the production estimate. That is the design.

Then there's the fine print underneath the percentage: nutraceuticals, refills, refills accompanied by an exam. That's where the five and ten percent add-ons live, and where two offers with identical headline percentages stop being identical.

No. 04

What a Puget Sound offer actually looks like

Everett to Tacoma, 2026. Tyler's method: start with the add-ons, then build the number.

$2,000–$3,000CE allowance per year, plus travel
2–4 weekspaid vacation for a seasoned doctor
Dues paidAVMA, WSVMA, AAHA memberships
$5,000–$15,000signing bonus, new grad in private practice — if there's one at all
$140,000–$160,000ProSal base at an established multi-DVM clinic
20% of productionthe production side, before add-ons
The Takeaway

Fundamentally, that is not wildly different from what a corporate would offer the same associate — other than potentially a little extra signing bonus.

The first-associate discount

Here's a pattern Tyler has never seen anyone study. Clinics that have employed associates before typically pay more than a doctor hiring their very first associate. Dr. Smith, tired and looking to scale back, has no idea what that working relationship looks like yet — so Dr. Smith is nervous about paying market.

Joseph's Read

If you're an associate, an experienced multi-doctor clinic is often the better-paying job, not the more corporate one. If you're an owner hiring your first associate, know that your caution has a price — and candidates can feel it.

DEAL OR NO DEAL

The offer: a GP seven years out, 75th-percentile producer, roughly $700,000 in production, does surgery. They're asking somewhere in the $180,000–$200,000 range.

Tyler's structure: work out what you genuinely think they'll produce. Give them that number as a guaranteed minimum, set production compensation at 21–22%, and if it doesn't work out, end the relationship. It's too good an opportunity to overthink.

If they don't do surgery: the question changes. Does this associate do something you don't? Are they bringing revenue the clinic has never captured? Or are they simply replacing your production so you can work less — in which case, sharper pencil.

Verdict: Deal — if they're accretive. If they're just a substitute for your own hours, the real question isn't compensation. It's succession.

No. 05

The corporates can't hire either

The most reassuring thing in this entire briefing, if you own a practice.

  • They struggle as much as you do — possibly more. Most sophisticated groups now run dedicated HR and development departments purely to staff hospitals.
  • The tell is in their job postings. Many don't even name the location. We need ten DVMs in Oregon. We need five in the Whatcom–Skagit–Snohomish area.
  • Private practice wins more often — but the courtship runs far longer. Study clubs, an informal coffee with a student, an alumni board, a relationship that matures over a year.
  • You will not find them on Craigslist. The associates who sign are the ones you already knew: a former client's daughter, someone from the same church, parents from your kids' team.

Those relationships end up being your employees. That's an edge a corporate will never have.

Tyler Jones · The Legal Read

A curious blind spot: in private practice, nobody asks for production reports. Do a dental deal and it's on the table immediately. In veterinary medicine, associates almost never ask the one question that determines their own paycheck — how busy am I going to be?

Joseph's Read

Job boards barely move the needle. The pipeline is relational, which means recruiting isn't a hiring activity — it's something you do two years before you need anyone.

61%
of new grads get a signing bonus
75%
of doctors on ProSal
$125,510
U.S. median DVM wage
Jun 2027
WA non-competes void
No. 06

The one thing still missing

Ask what's absent from nearly every veterinary employment agreement, and the answer is the same one every time.

  • A real path to ownership. Almost never discussed. When it does appear, it's a ceremonial clause — once a year we'll meet to talk about ownership — with nothing behind it.
  • Other professions do this differently. The oral surgeon knows that five good years makes them a partner. That is simply not how veterinary agreements are written.
  • Meanwhile the newest trend is going the other way: private practices building large profit-sharing and bonus pools for the entire team — front desk, assistants, technicians, not just doctors. Partly to align everyone with the mission, partly because owners want to give unlicensed staff a sense of ownership the law won't let them hold.
  • And corporates are adapting too. Their new move is setting aside sizeable pools inside the purchase offer specifically to pay the acquired clinic's doctors to stay — with whatever goes unused reverting to the seller. They know they can't simply replace associates.
The Takeaway

Doctors rarely leave for money. They leave to relocate, or to chase a specialty. Which means retention was never really a compensation problem — and once mobility returns, the practices that offered a future will keep the people who have one.

If you're an associate
  • Ask how busy you'll be — get the production picture
  • Read the add-ons: refills, nutraceuticals, exams
  • An experienced clinic often pays better than a first-time hirer
If you're hiring
  • Start with the add-ons, then build the number
  • Set the base at honest expected production, 20–22% above
  • Begin the relationship long before the vacancy
If you're scaling back
  • Ask whether this is a hire or a succession
  • Put a real ownership path in writing
  • Profit-share the whole team, not just DVMs

Sources & Notes

Compensation observations from Tyler Jones' veterinary practice, drawn from ten years of associate agreements and practice transactions across Washington and Oregon · AVMA new-graduate employment survey data (signing bonus prevalence) · U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024 (median annual wage for veterinarians, $125,510) · Washington ESHB 1155, Chapter 149, Laws of 2026, effective June 30, 2027. Dollar figures are illustrative market ranges for the Puget Sound region, not quotes or offers.

Educational only — not legal, tax, or financial advice. Talk to your own advisors before acting.

The Next Briefing

Come learn the game before you play it.

Every issue, the money and the law of veterinary medicine — from two people who actually do the deals. The short version up top, the full picture below. Nothing to sell you.

Subscribe free▶ Listen to Deal or No Deal · Coming soon
Catch them live: Joseph and Tyler both speak at the Pacific Northwest Veterinary Conference at the end of September. Tyler's session — Contracts, Corporates, and Control: Making Sense of VetMed in 2026 — is Friday, September 25 at 9:00 a.m., Room 406.